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Guests Crave Variety » Restaurant Magic Business

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Guests Crave Variety

Posted on 08.12.12 in Marketing , by

Every time a new restaurant opens up, it’s busy for at least the first four weeks. The reason is because guests crave variety. They want to try new things, explore new food trends and enjoy new atmospheres.

Take a look at the Food Truck phenomenon that’s going on right now. Almost anywhere that food trucks are parked, there are massive lines of people standing there waiting to get food. Why? Because it’s different. The food trucks provide a unique experience – it’s new food and a change of pace.

With so many consumers willing to eat food out of a food truck, standing up, how do you encourage them to come into your restaurant and SIT and RELAX?

The key is to give the people what they want. It’s obvious they want variety, so give them variety. You can’t have a grand opening every weekend and you can’t change your menu every week, but there are some things you can do without changing the entire dynamic of your restaurant.

Change out your menu periodically, even if it’s just with a nightly special. This will show that you are willing to adapt. As people learn that you have something new on the menu every night, they will be more inclined to visit you just to find out what it is that you’re serving.

Remember, too, that you’re dealing with shorter attention spans. This is obvious with people’s shopping habits, how they do everything on their smart phone and how they’d rather eat food from a truck than go sit down in a restaurant.

There are a few ways that you can incorporate variety into your restaurant while appealing to the shorter attention spans.

  1. Create a fast food menu. This doesn’t have to be burgers and fries, but it doesn’t have to be gourmet, either. Make a menu that is easy to execute. If you can get food to your guests in under 15 minutes, they will be much happier with you.
  2. Make the guests forget. If ticket times are running high, make them forget that they are waiting on food. How do you do that? Engage them with the entertainment. Hiring magicians to interact with your guests can be one of the best ways to add variety and deal with those attention spans that you’ve been trying to overcome.

Guests crave variety, which means you not only have to give them what they want but you have to exceed their expectations. So give them a faster menu, a newer menu and some entertainment that will blow them away.

You will soon see that you have more guests coming back because they want to see what the new specials are. The guests will be happier to sit and wait when they are being entertained. Plus, they will be telling friends and family about their experience because it’s something that they aren’t able to get anywhere else.

 

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