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Magic in the Dining Room: Can You Prove it Works?

Posted on 05.14.12 in Marketing , by

For years, we’ve been told to prove that magic in the dining room works. We understand your hesitation. If you’re going to spend money on your entertainment, you want to ensure you are getting your money’s worth.

What would you like to measure? Guest satisfaction, guest return, neighborhood awareness and various other statistics can all be measured in one way or another. The more tools you have in place, the easier it will be to see all the benefits that can be reaped through the addition of trained, magical hospitality specialists walking around in your dining room.

Guest satisfaction isn’t tangible, but it is something that needs to be considered. If your guests are happy, they’re going to tell their friends, family and co-workers about your restaurant. Creating a buzz about your restaurant can be one of the best forms of marketing that you can possibly ask for.

How can you measure guest satisfaction? Table visits, guest surveys, social media feeds and returning customers.

Guest return is going to be evident when you start to see the same faces over and over again. Learn their names and ask them why they decided to come back. Many will say the food but you’ll be surprised how many return and bring friends because of the magic. The guest return can also be tracked using frequency cards and other ways of tracking your guests.

Neighborhood awareness can be increased as well. You want to make sure everyone knows that you’re in the neighborhood, which means you need to get the buzz going. Check the local paper to see if you have an article about the presence of magic in the dining room. If you don’t, you may want to contact the paper and see if they’re looking for a local piece…it’s free advertising to take advantage of. Read the online reviews with Yelp and some of the others to see what comments are being left about your restaurant, too.

Sales are what you are likely the most concerned about. The higher the sales, the more profit you will enjoy and the more you know you are doing your job. Look at your P and L’s from the same month last year to the month this year after using our service for your guest experience and you will likely see that the sales are higher.

If the guest counts aren’t as high, the average ticket price will certainly be higher. Why is that? Some people are having such a good time at your restaurant, they don’t want to leave! They keep eating and drinking just for the opportunity to get another visit from the talented magician walking through your dining room.

Positive guest interaction is what magic in the dining room is all about. Successful businesses want to measure results – so go ahead and measure your guest’s satisfaction with their dining experience after one of our trained hospitality specialists have visited their table.

When it comes to proof, we are the only company in the nation to offer case studies and real statistics on past results. We are glad to share our experience with you. Contact our offices today to get started and we’ll be creating magic for your guests and your bottom line in no time.

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