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Magic is in the Air at Eleven Madison – Is it in Yours? » Restaurant Magic Business

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Magic is in the Air at Eleven Madison – Is it in Yours?

Posted on 09.18.12 in Marketing , by

Eleven Madison Park is an elegant restaurant in New York City. The restaurant has been around for 14 years, earning itself three Michelin stars in the process. As you already know, a restaurant has to provide not only great food and great service to survive in the City but it also has to provide a memorable experience.

Why am I mentioning Eleven Madison Park and what does it have to do with magic? The restaurant is pushing the envelope, providing an even more impressive experience than ever before. Two magicians have teamed up with the restaurant’s management to provide a “magical dessert.” Before the debut of the dessert has even taken place, it has created buzz throughout the restaurant world.

Many restaurants are asking one very important question: why fix something that isn’t broken?

That’s exactly why Eleven Park Madison is doing what they’re doing. They don’t want to be viewed as coasting. They don’t want to do the same thing over and over again. Instead, they’d rather elevate the restaurant to yet another level.

The restaurant is still keeping relatively hush about the dessert course that weaves a card trick known as the “three-card monte” into the presentation. The magicians are from a company called Theory 11 and they are even using special Eleven Madison playing cards.

Even though the dessert hasn’t had its big reveal yet, the restaurant is being noticed by all of the right people. Celebrity chef Eric Ripert has made the comment of calling Mr. Humm, the executive chef, “the next big shot” in the City. That’s high praise coming from someone like Ripert.

Want to learn more about what this restaurant is doing? Read this article from the New York Times.

A lot can be learned from Eleven Madison Park. They may have several Michelin stars and they may be at the top of the restaurant list for New York City but that doesn’t stop them from getting creative. As Mr. Humm says, you have to listen to your guests. Their guests are telling them that they want a unique experience – and magic is what they have decided to provide.

So what does this mean for your restaurant and how can you continue pushing the envelope? First and foremost, you have to listen to your guests. What are they telling you? Well, they’re likely telling you the same thing – they want a unique dining experience.

Magic isn’t just about smoke and mirrors. It’s about providing an unforgettable experience that will keep your guests buzzing and coming back for more.

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