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What Type of Restaurant Are You? » Restaurant Magic Business

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What Type of Restaurant Are You?

Posted on 07.10.12 in Marketing , by

As a restaurant owner, you can be the first, the only, or the next. Just don’t be last.

You must decide who you are and who you want to be. Your decision will speak volumes to your customers and ultimately determine how you hold up against the competition.

You may be the restaurant owner who is the first to do something spectacular and amazing within your restaurant that brings you success.

You may be the restaurant owner who is the only one doing something. You may not be the first or the last, but you are the only one in your neighborhood, city or possibly even the world to be doing that special thing right now.

You may also be the owner who is next to follow the trend. The next to adopt the popular dish or the next to join the popular local cause.

If you’re not the first or the only, you may feel that you’re missing out. Be careful. At this point, limiting beliefs can really hurt your business. Mired by indecision, instead of becoming the next one to succeed, you may become… the last one.

The last one is the restaurant owner who waits patiently to see what everyone else is doing before stepping out and deciding to do something on their own. They are the ones that sit there patiently on the side-line only to realize way too late that the game is over.

When restaurant owners look at their competition, they often conjure up beliefs or ideas to justify why some are succeeding and others are failing.

Comedian George Carlin said that “anybody driving slower than you is an idiot, and anyone going faster than you is a maniac.” In psychology, there is something known as the fundamental attribution error. When a restaurant is succeeding you attribute it to outside forces. When a restaurant is failing, you blame their management.

If you’re looking at the competition for clues on what works, you’re way behind.  Sure you should look at what the other restaurants are doing in your area so you can effectively compete with them. But more importantly, you must decide: do you want to follow in their footsteps or take a step in a new direction to offer diners something unique?

The unique is what cannot be replicated. At Restaurant Magic Business, we help restaurant owners create unique experiences for their guests each and every night.

As we have traveled across the country to meet with a number of successful restaurant owners, we’ve always asked our clients why they chose to try the magic.

Each owner had a different reason for bringing magical hospitality into his or her restaurant. Some chose magic because they were brave. They were the early adopters and they wanted to be the first to offer magical dining to their guests.

Others were scared to be the first. But they understood the power of being the only. They knew that if they could muster up the courage to introduce the concept into their brand, they would harness the effect of being the only.

The ones who chose to be next were the ones that took their time and did their research. They weighed the options, looked at the case studies, compared previous results to their goals and then took the plunge. Months later, looking at the increased numbers, their only regret: not doing it earlier.

The ones who are standing by are not choosing to be the last. No one chooses to do that. Simply through the act of waiting, they are playing the part. And to avoid cognitive dissonance, they justify their lack of action by doubting the success of those that are first and only.

The ones who are last always give credit to outside sources. They never see the courage and creativity that it takes to be different and to take action. That’s the fundamental attribution error in action!

There are millions of dining experiences that happen every night. You want yours to be remembered longer and to be talked about by more people than those dining experiences had in other restaurants. Are you brave enough to take action to make this happen for your organization?

Ask yourself this: who can you be?

  • The owner who is the first of all the restaurants in your area to add magical hospitality?
  • The owner who is the only one in town to benefit from giving guests personal attention?
  • The owner who is next to harness the power of magical word of mouth marketing?

Or

  • The owner who is the last one to offer a unique dining experience where guests will spend more, leave happier, return more often and bring more guests to share in the experience?

Then decide. Do you want to be the first, the only, or the next one to succeed? Whatever you do, make sure you’re not the last.

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